Brand Kit — PropFirm Key
Official brand guidelines and assets. Version 2.0 — February 2026.
Logo System
The PropFirm Key logo combines a key symbol with an upward growth arrow — representing the key to smarter prop trading.
App Icon — Dark
Primary icon for app stores, PWA, favicons. Dark navy background with rounded corners.
OG Image — Social Share
1200 x 630px. Used for Twitter/X, Facebook, LinkedIn, Discord embeds.
Color Palette
Electric Indigo on Dark Navy — a premium fintech identity inspired by Bloomberg terminal aesthetics.
Brand Colors
Elevation System (Dark Mode)
Status Colors
Typography
Three-font system: headings, body, and data. All from Google Fonts.
Logo Usage Rules
Guidelines for consistent brand presentation.
Minimum Clear Space
Maintain minimum clear space equal to the height of the key bow around all sides of the logo.
Minimum display size: 24 x 24px (icon), 120px wide (wordmark).
Do's and Don'ts
Do
Use the logo on dark navy (#0E1525) or darker backgrounds for maximum contrast.
Do
Use the white monochrome variant on brand-colored (#7B75FF) backgrounds.
Do
Use the gradient version (primary to primary-dark) as the default icon treatment.
Don't
Place the colored logo on light/white backgrounds — use the dark text wordmark variant instead.
Don't
Rotate, skew, distort, or add effects (drop shadows, outlines, glows) to the logo.
Don't
Change the logo colors, separate the icon from the wordmark, or rearrange elements.
Asset Downloads
All brand assets in production-ready formats.
Icon Mark
Key-arrow icon in all variants and sizes.
